While it is difficult to calculate the exact loss the ban will have for Get Baked, Mr Myers said: “It’s a big deal to a business like this because we have a very limited menu, and we put a lot of passion and a lot of work into everything we sell, and it’s ruined one of our main products.”
West Yorkshire Trading Standards cited the use of the additive E127 as the reason for the ban, as its use is only permitted in certain foods under retained EU law.
A spokesperson for the local government office said: “We have advised the business concerned that the use of E127 is not permitted in this type of confectionery item.
“We stand by this advice and would urge all food business operators, when seeking to use imported foods containing additives, to check that they are permitted for use in the UK.”
‘Coca-Cola is far worse for a kid than a cookie with a couple of sprinkles on it’
Mr Myers said: “I think the arguments from trading standards is that it can cause hyperactivity in children. But I mean, are you going to ban Coca-Cola? I mean it’s just ridiculous.”
He added: “Coca-Cola is far worse for a kid than a cookie with a couple of sprinkles on it every now and again.”
Adam Hardgrave, the head of food additives policy at the Food Standards Agency, said: “All food additives are subject to a robust risk assessment and authorisation process to make sure they are suitable for consumption.
“This colouring is only permitted for use in certain foods to ensure consumers do not exceed the acceptable daily intake level.”
Mr Myers started Get Baked in 2011 in his mother’s kitchen, but reopened the bakery in a new shop in July this year.