Edwardian Collection shaving set, £216, truefittandhill.co.uk; Cashmere Mughal Rider scarf, £195, drakes.com; Oliver Spencer Canvey robe, £220, mrporter.com; Native watch, £144, nordgreen.co.uk; Cashmere bed socks, £39, thewhitecompany.com; Le Labo face lotion for men, £30, mrporter.com; Alpaca knit beanie, £65, snowpeak.co.uk; Brushed cotton pyjamas, £200, hamiltonandhare.com; Oliver brass cufflinks, £110, alicemadethis.com; Walpole Bay cologne, £160, haeckels.co.uk; Top to toe sleeping set, £80, desmondanddempsey.com; Shoveler quilted jacket, £139, barbour.com; Upson wool sweater, £295, johnsmedley.co.uk; Fisherman’s cable knit sweater, £209, rowingblazers.com; Mendip leather gloves, £60, dentgloves.com; Navy structured buttons cardigan £49 mango.com; Fedora hat with feather, £140, paulsmith.com
Values have changed, in terms of how we consume, to focus on independent, personal, local and low-impact items. Men also tend to be a bit more geeky, so gifts such as the fragrance with the latitude and longitude of a British seaside resort engraved in the box are a wise choice.
The other piece of advice I’ve amassed on men’s shopping habits is not to stereotype ’im indoors. You never know who’ll secretly take pleasure in the plushness of a cashmere knit or a particularly pleasing scent. As for my father, it’s artisanal rum all the way.
