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Wednesday, December 1, 2021

The story behind this year’s spectacular Claridge’s Christmas tree

Jones’ modus operandi, throughout his career heading up Louis Vuitton’s menswear, as well as his work at Dior, has always been to toy with tradition – updating tailoring for the modern day and rendering classic motifs in contemporary fabrics. Likewise, he frequently enlists artists to collaborate – recent collections have teamed up with Peter Doig and Kenny Scharf. 

So in creating the tree, the familiar fir branches were done away with in favour of a sleek 6.5 metre structure made of intricately pleated gauze, with a minimal arrangement of glass baubles nodding and, sitting jauntily on top, a fibreglass rendering of his dog, Cookie, a Pomeranian. (Well, angels are so déclassé). Abstract projections dance across the surface of the fabric, from swirling mist to flutters of snow; the effect is that of a fantastical snow globe, with a dose of Claridge’s Art Deco glamour thrown in. 

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