Jones’ modus operandi, throughout his career heading up Louis Vuitton’s menswear, as well as his work at Dior, has always been to toy with tradition – updating tailoring for the modern day and rendering classic motifs in contemporary fabrics. Likewise, he frequently enlists artists to collaborate – recent collections have teamed up with Peter Doig and Kenny Scharf.
So in creating the tree, the familiar fir branches were done away with in favour of a sleek 6.5 metre structure made of intricately pleated gauze, with a minimal arrangement of glass baubles nodding and, sitting jauntily on top, a fibreglass rendering of his dog, Cookie, a Pomeranian. (Well, angels are so déclassé). Abstract projections dance across the surface of the fabric, from swirling mist to flutters of snow; the effect is that of a fantastical snow globe, with a dose of Claridge’s Art Deco glamour thrown in.