From supermodel Rosie Huntington-Whiteley and Oscar-winning actress Jennifer Lawrence, to the York princesses and Carrie Johnson, there is something of an A-list baby boom happening this winter.
As such, there is a new ‘It’ kit of sorts to note, as parents-to-be are shopping like the influencers and mixing the ultra modern and the traditional, the soothing Scandi design elements and the unapologetic, joy-bringing touches (the all-grey nursery is, finally, out).
These days, there is fun to be had in creating Instagram-worthy living spaces and mini-me wardrobes. From heritage-look childrenswear, to high tech smart cots, it’s never been more acceptable to pick and choose, click and clash. Street style star Jessie Bush coordinates her BabyBjorn carrier with her Prada stomping boots, Zoe Sugg’s new daughter Ottilie is dressed in a mixture of hand-personalised knits from tiny British brands, and clothes from retail behemoth Zara.
How do I know all of this? Social media, of course. With more new baby brands to discover, and high street hits to seek out, here is your guide to the stylish places to shop now – whether you’re expecting yourself, or looking to buy a perfect gift for parents-to-be.
