The niche skincare brands with best-selling products under £60


A decade ago, you would be hard-pushed to find a good skincare range that didn’t fall into the budget, highstreet bracket, or something that came with a luxury, high end price-tag. But there has slowly been a rise in the ‘sweet spot’ skincare products that still aren’t cheap (and usually range between £30 to £80) but are so effective with science-led formulas that they really do deliver results. This skincare is the ultimate beauty bang for your buck.

In its annual trends report, John Lewis found that skincare accounted for over a third of all beauty sales in 2021, with sales of facial cleansers growing by 82 percent, moisturisers by 80 percent and exfoliators by 79 percent. The retailer notes that in 2022, active-based products will dominate, and niche brands they stock such as Murad, Sunday Riley and Kate Somerville have seen a 200 percent growth in 12 months. 

A common denominator of these sweet spot skincare ranges is that they are often developed by a dermatologist or aesthetician; experts who have seemingly put their years of first-hand experience with skin into developing tailor-made products. But which ‘sweet spot’ skincare items do we really rate?  

Five of the best


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