Problems will arise in the new year, however, if further restrictions are imposed or revellers’ confidence to gather in large groups is hit. Both have the potential to delay tours once again.
While “much uncertainty” remains, Jamie Njoku-Goodwin, chief executive of trade body UK Music, says Britain’s live music industry hopes to return to pre-pandemic levels in 2022. But, he says, it is vital there is no return to any form of social distancing at events because, simply, “it just doesn’t work”.
“We’ve been encouraging people to get tested and vaccinated – we want people to know that if they go to a music event, most people are being responsible. It’s not going to be a huge superspreader event and most people will have been tested.”
After 18 months of not being able to go to gigs, “there may be an audience trend where people aren’t wanting to book months ahead, but will see how they feel on the day,” adds Njoku-Goodwin.
“The pandemic has upended lots of things and it will be a few years before we know what the new normal looks like.”
There are other clouds on the horizon, including VAT on tickets and hospitality due to be cut to 5pc at the start of the pandemic, and later increased to 12.5pc. It is set to return to the full rate in March.
The UK Music boss says being hit with a tax hike that will mean higher prices is a real concern for many organisations still in a recovery phase.
The answer, according to Njoku-Goodwin, is either wait until the industry is back on its feet properly – or keep it at the lower rate using freedoms brought about by Brexit.