The classic country style beloved by the royals and their set hasn’t changed much over the years.
Yes, their Barbours are less mud-stained now they’ve been designed by Alexa Chung rather than plucked off the peg chez mummy and daddy, and their horse print dresses and jumpers are now sold by ultra-cool London brands rather than inherited from great-granny – but the general aesthetic is still there.
Perhaps that’s why we love it all so much. At a time when we’re craving authenticity and enjoying finding hidden gems at the back of our wardrobes, it is no surprise that instead of looking forward to an uncertain future, we’re looking back to one of the most comforting styles of the last few decades.
And what could be more apt for a frozen, travel-free January than borrowing from the people who can’t think of anything better than a brisk stride around the moors of Britain in the bleak midwinter?