The best cult skincare for under £20

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I do love a good bargain beauty buy. They are pretty easy to come by in the make-up aisles, but for skincare? It’s always been a bit more hit and miss. Not so much now, pleasingly. There are more products making their way into my bathroom cabinet with a price tag of £20 or less.

First up is Curél, the leading brand for sensitive skin in Japan and my current go-to for my winter-worn complexion. The entire range is rich in ceramides, which nourish and protect the skin’s barrier. If your complexion is on the dry or sensitive side, these mild, gentle products are just the ticket.

I really like the Foaming Facial Wash, £12.50, and at £19.50 the Intensive Facial Moisture Cream, below, has the texture, feel and effectiveness of much pricier products.

Another hidden treasure is the Parisian brand Typology, which in that typically French way looks so chic it immediately has bathroom-cabinet appeal. But smart bottles aside, the skincare formulas are excellent. 

Most of the serums are just over £10 each: I suggest you try the hyaluronic acid-rich Plumping Serum (£11.90) which can be worked into any routine for an extra boost of moisture. I also really like the Radiance Serum (£12.80), which is a good beginner’s vitamin C product.

Finally, just launched this week is the Micellar Cleansing Water by American brand CeraVe. Using a micellar water is the best first cleanse to remove make-up in the evening or refresh the skin first thing in the morning, and CeraVe’s version is one of the best I’ve tried. 

It also contains niacinamide, which helps to calm and soothe the skin. A bargainous £10, the bottle lasts for ages – serious bang for your buck.

Five of the best 

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