The clear quartz crystal eye mask, £109, Hayo’u, can be flipped around to work on both sides of the face
A supportive pillow is key, to drain the lymph away from your eye area. Tempur’s memory micro-cushion pillows are worth every last pound (£105).
Keeping up with optician’s appointments is important to forestall more serious problems. They’ll probably tell you to wear sunglasses more often than you might have thought necessary to protect against cataracts and redness (Cubitts’ are excellent and the brand also offers prescription lenses that darken according to light levels).
Gently tapping your fingers around your eyes and temples helps drain away fluids, while massage can soften frown lines and lift brows (for tutorials, check out @soverallondon on Instagram).
Eye exercises – looking up, down, left and right, without wrinkling your brow – will tighten muscles and revive tired eyes.
A good eye cream will nourish and plump out skin, diminishing the appearance of wrinkles. For more dramatic results, Botox administered by someone with a good sense of aesthetics will give you beautifully arched brows, but not make you look permanently startled. Dr Shotter can also treat tear troughs and bags. For eyelids so saggy vision’s becoming impaired, blepharoplasty’s the answer.
As for cosmetic touches, Studio10’s Hydra-Lift I-Corrector (£24) is a three-in-one nourishing eye treatment, brightener and colour corrector especially formulated for mature skins – creamy and lightweight, it covers dark circles and brightens the eyes, and contains hyaluronic acid balm, wrinkle-smoothing Dermaxyl and antioxidant Nyamplung Oil.
Wear it on its own or with the Liquid Foil lid gloss, which is the longest lasting, most flattering, buildable, idiot-proof sheeny eye make-up I’ve tried.
