Before Moshiri’s takeover, the persistent attack on Kenwright was that he had not sold the club. Now we are seeing the consequences of a rich owner who thinks throwing money at it is enough to secure a seat at the top table.
Moshiri seems to belong to that class of billionaire for whom wealth is not enough. He wants fame and influence, and loves being around the big name managers and agents, many of whom have basically ripped him off.
He said when he moved to Goodison he wanted to bring a touch of Hollywood to Everton, believing he could swiftly turn them into a superclub. He has got it so wrong.
In Moshiri’s defence he has spent an awful lot of money. Nobody can accuse him of not being interested in bringing success to the club.
To be honest, it should not be as difficult as it is proving to get it right at Everton. The club should be all about recruiting young, energetic, hard-working and hungry footballers. Preferably led by a young, energetic, hard-working and hungry coach. They had that under Moyes.
Unfortunately, the financial situation often meant the best players were sold for a big fee, which could then be reinvested, but that has to be the modern way, even with a wealthy owner like Moshiri.
I freely admit I thought my former manager Rafael Benitez could replicate some of what Moyes did, which is why I backed him to get the job last summer. His understanding of the importance of character in the team – making them hard to beat – should have been the backbone of the side. It was surprising that it was so lacking. It was not the fans or his Liverpool links that got him the sack. It was bad results.
For Lampard, assuming he is appointed, it is a massive ask to turn it around given so many poor signings in the last six years. Fans would be demanding Moshiri sell up if it was not for his deep wallet. The elephant in the room is the £500million stadium project. Without Moshiri’s financial security, that falls apart.
Now, the critical gaze is falling upon him. So many managers have been and gone, it looks like the current structure makes the club unmanageable. If that continues, the most valid criticism of Kenwright will be that he picked the wrong billionaire.