From the marble-floored foyer, with its smart, navy-clad staff to the lounge-style Club Room, filled with art, sculptures and books, there’s a restrained, old-world glamour to The Lowell, perhaps more reminiscent of Paris than New York, its blush-pink entrance even has a certain French flair. Personal and thoughtful service is of the greatest importance here, where, on average, 75 per cent of guests are returning visitors (and a few very wealthy people even take up residency for months in the larger suites). Slowly but surely it is refreshing and remodelling lots of its spaces, jhuzzing up as opposed to ‘changing’, after all there’s a reason people keep coming back, so why mess with such a perfect model?

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