This week I went to St. Petersburg one afternoon to look at the production of Hyundai cars and their new robotic line. I wanted, of course, to stroll around the city and go to test 5G in the Beeline pilot zone, but all that was possible was to see St. Isaac’s Cathedral day and night. Sadly, it will be necessary to return.
- Apple presentation
- PlayStation 5 on sale in November
- New GoPro
- IKEA will make furniture for gamers
- LG unveils Wing
- NVidia buys ARM
- Updated Jaguar F-PACE
- New Hyundai Tucson presented
- … and dessert
Apple at its presentation, which took place on Tuesday, introduced the new Apple Watch Series 6, which is 20% more powerful than the previous generation, Always-On shines 2.5 times brighter than the 5th generation, they have the function of measuring oxygen in blood, and now the watch is available in red and blue with new straps. This is an easy upgrade to Series 5, I don’t think that the owners of the previous generation will rush to change their watches, but new users or owners of older devices may well be interested in the new product. I liked the new color solutions of the watch case, and I even wanted to order the red ones right away, everything is fresh, otherwise black and silver are already fed up.
Apple Watch Series SE was also presented, an affordable watch similar to the iPhone SE. The only moment that the manufacturer has left in the Series 3 lineup, and at the moment, the cheapest watches are they, and not just the SE presented, which in Russia will cost 7 rubles more than the 000rd generation.
Of the interesting options in Series 6 and SE, it is worth highlighting the Family Setup, which makes it possible to fully use the watch for a child who does not have an iPhone, that is, such an interesting Apple view of the children’s watch market. The only “but” is that it is not clear whether Family Setup will be launched in our market. In addition, the company launched the Fitness + personal training service, which, for $ 9.99 a month, selects a special training program for you based on the readings taken from your Apple Watch. According to the company, the best fitness trainers in the world are working on Fitness +, and thanks to the data from your watch, the program will be able to choose the best training for you.
In addition to the watch, the Apple presentation showed the 8th generation iPad, a minor update of the previous model. This is the most affordable iPad on the market, and Apple is positioning it as an inexpensive device for exploring the world of the apple company. Much more interesting is the new iPad Air, which has received a new case design, several nice new colors, as well as the latest A14 Bionic chipset, which is made using a 5 nm process technology. Interestingly, despite the fact that Apple is actively promoting Face ID, the new iPad Air received a Touch ID scanner, but it is located not under the display, as we are used to seeing, but on the side. The result is a biometric face recognition system so expensive that it was cheaper to develop a new fingerprint scanner than to put it in the Air. The iPad Air can be viewed as the “killer” of the iPad Pro 11, but do not forget that the latter has a display with a refresh rate of 120 Hz and is well worth overpaying for this feature.
As insiders predicted, Apple introduced the Apple One General Subscription. In Russia, such an individual subscription will cost 365 rubles per month and will include access to services such as Music, TV +, Arcade and iCloud 50 GB. A family subscription looks more interesting, which gives access to the same services for 525 rubles per month, only the amount of storage in iCloud will already be 200 GB, and up to six users will be able to use the subscription.
Immediately after the presentation of Apple One, streaming service Spotify accused Apple of monopoly and unfair competition. But Spotify did it more for the sake of its own PR, since Apple, which developed its own platform and its own services, is free to do whatever it wants with them.
As a result of the presentation, we came out with two materials, read if you missed:
Yes, the new iPhones were not shown at the presentation. According to rumors, they will be presented in October, and in general, Apple has two more events planned before the end of the year.
PlayStation 5 on sale in November
Sony held a presentation dedicated to the new generation of the PlayStation 5 game console. During the event, prices for the console and the timing of the start of sales were announced. So, in the US and some other regions on September 22, pre-order will be open for the PlayStation 5, which will cost $ 499 for the regular version and $ 399 for the Digital Edition, and the start of sales is scheduled for November 16. In Russia, the new generation console was estimated at 46 rubles and 999 rubles, respectively, and it will go on sale on November 37. Many domestic networks have already opened pre-orders for the PlayStation 999.
The rumors turned out to be true, and the Japanese manufacturer did not raise the price for the next generation console, but put it in about the same range as the Xbox, the prices for which Microsoft announced a week earlier. However, the decline in the cost of the PS5 was reflected in the price of games for it. Thus, the cost of releases for a new generation set-top box in Russia will be 5 rubles, which is 500 rubles more than the current offers for the PlayStation 1.
As shown by our survey on social networks, and everywhere the results were plus or minus the same, our readers prefer the console from the Japanese manufacturer and most choose the regular version of the PlayStation 5, not the Digital Edition. I don’t know, in my opinion, the Xbox Series X is a more interesting offer today, but in the “budget” segment the Xbox Series S is out of competition.
And Sony’s mobile division unveiled the Xperia 5 II smartphone this week, which is the compact version of the Xperia 1 II. The device has a 6,1-inch OLED display with FHD + resolution and support for a refresh rate of 120 Hz. The display has an aspect ratio of 21: 9, HDR support and is protected by Gorilla Glass 5. Inside the device there is a Qualcomm Snapdragon 865 processor, 8 GB of RAM and 128/256 GB of permanent memory expandable using microSD memory cards. The Xperia 5 II features a triple main camera consisting of a 12MP main sensor (f / 1.7), a 12MP ultra wide-angle lens (f / 2.2) and a 12MP telephoto lens (f / 2.4). The battery in the smartphone has a capacity of 4000 mAh. The price of the model in Russia is 70 rubles, and this is the main problem of the device, since Sony will dare to buy for this money only fans of the brand, of whom there are not so many left.
We already have a first look at this compact flagship on our website, read:
GoPro, the American manufacturer of action cameras, has announced the release of the next generation camera – HERO9 Black. The novelty is equipped with a new photosensitive matrix that allows you to shoot video with a resolution of 5K and photos with a resolution of 20 MP, stabilization of the next generation HyperSmooth 3.0, a new color front screen and an improved main display, as well as increased battery performance by 30%. The HERO9 Black, like its predecessor, is waterproof to a depth of 10 meters. The camera is already on sale and is available for 42 rubles.
The new solution from GoPro is interesting, the camera has a second color display, stabilization has been improved, and the battery life has also increased. But they say that while the camera software is quite unstable and often HERO9 Black freezes during operation. So, perhaps, while it is worth postponing the purchase of new items and wait for the manufacturer to finalize the software.
Yes, on our website this week there was a review of not action, but web cameras, read:
IKEA will make furniture for gamers
Swedish company IKEA announced a partnership with ASUS Republic of Gamers (ROG) to create “affordable furniture and accessories for gamers” with a line of approximately 30 products. The IKEA product development center in Shanghai will work on the game line. IKEA announced that its designers are working closely with ASUS ROG representatives, as well as professional gamers and game lovers, to develop quality furniture for players.
We are waiting for interesting gaming chairs and tables at affordable prices to appear in IKEA stores, however, there is a possibility that they may not get to Russia, as, for example, it happens with devices released by IKEA together with Sonos.
LG unveils Wing
Корейская компания LG официально представила свой новый смартфон LG Wing. Он получил 6.8-дюймовый P-OLED дисплей, если повернуть его по часовой стрелке, открывается доступ к дополнительному 3.9-дюймовому экрану. Работает смартфон на базе Qualcomm Snapdragon 765G, объем оперативной памяти составляет 8 ГБ, а постоянной — 256 ГБ с возможностью расширения с помощью карт памяти microSD. Аппарат оснащён тройной камерой с основным модулем 64 МП (64 МП + 13 МП Ультраширокий + 12 МП Ультраширокий Большие пиксели) и фронтальной 32 МП камерой. Батарея в аппарате 4000 мАч с поддержкой быстрой зарядки. Вес устройства — 260 грамм.
A very strange decision from the category of “technology for technology”. Yes, Wing brought the company a pretty strong wave of mentions, but I don’t think the smartphone has a future on the market, and the manufacturer has not yet announced the price of the device.
About this device and not only we have written here:
And I also recommend you material about another category of strange smartphones, devices with transparent displays and more:
NVidia buys ARM
Nvidia is buying ARM for $ 40 billion in the largest deal on the market in recent memory. After the merger is complete, ARM will become a division of Nvidia, but the company’s headquarters will remain in the UK. However, the deal has not yet been confirmed, as the companies need to obtain permission from the regulatory authorities.
We have released a separate article on this news:
And in the subject will recommend the material “How Huawei will produce smartphones under sanctions in 2021”:
Updated Jaguar F-PACE
The updated Jaguar F-PACE is presented. The car received an improved exterior design, a new interior, advanced connectivity, a new Pivi Pro infotainment system of the latest generation and an efficient electrified power plant (not yet delivered to Russia).
The updated F-PACE is built on the Electronic Vehicle Architecture (EVA 2.0), which supports a range of technologies to ensure that the car is always connected to the Internet and receives the latest updates.
The Pivi Pro infotainment system is controlled by a new 11,4-inch HD touchscreen that’s 48% larger than the previous 10-inch widescreen display. F-PACE also features a new 12,3-inch high-resolution virtual instrument cluster with advanced graphics and customizable menu configurations. To ensure instant start-up, the Pivi Pro has a backup power supply, so the system is ready for use the moment the driver gets behind the wheel. New technologies also include over-the-air software updates (SOTA).
New Hyundai Tucson presented
Korean automaker Hyundai has unveiled a new generation of the Tucson model. The car has received a new exterior and interior design, an expanded choice of engines, including hybrids, and updated electronic systems. The cabin features three new technologies, including a dual vertical 10,25-inch touchscreen without buttons, a diffuse ventilation system and a digital instrument cluster without visor.
The Tucson offers a 2,5-liter four-cylinder direct injection Smartstream petrol engine and a powerful hybrid or plug-in hybrid powertrain with a 1,6-liter turbocharged direct injection engine. The new 2021 Tucson vehicle will hit the Korean market this September. Sales of the 2022 model year vehicle in the US and other markets will begin in the first half of 2021.
The material on the current generation Hyundai Tucson has already been published on our website:
… and dessert
A new miniseries, Day Three, released this week, featuring two seasons, Summer and Winter, which is supposed to tie in with a play called Autumn, which will premiere in London and will also air on HBO. In the first season, the lead role was played by Jude Law, well known for the TV series Young Dad. I don’t really like mysticism, but “The Third Day” interested me, and, perhaps, I will definitely watch the first season. In Russia, the new series is available on the Amediatek platform.
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