Counterpoint Technology Market Research has studied the global market for fully wireless submersible (TWS) headphones and continue to enjoy great popularity.
Отмечается, что продажи названных устройств в последней четверти прошлого года поднялись на 13 % по сравнению с предыдущим кварталом. Рост в годовом исчислении и вовсе составил 43 %.
And yet, the rate of increase in shipments of TWS products has slowed slightly compared to the third and second quarters of 2020. Then the increased sales were explained by the deferred demand due to the self-isolation of citizens in a pandemic.
Бесспорным лидером рынка полностью беспроводных наушников является Apple, но доля компании сокращается. Так, в последнем квартале 2020-го Apple потеряла 9 %, а итоговый результат составил 27 %.
The main driver of market growth in the middle of last year was devices under $ 100. And in the near future, sales of headphones with a price tag above $ 100 are expected to grow.
The market for TWS products will continue to grow this year. This will be facilitated by the emergence of new models of headphones with advanced functionality.
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