In the bridal world, trends tend to be few and far between, with traditional styles being the overarching theme. But with Covid restrictions and delays an increasingly distant memory, the bride-to-be can finally focus on the most important thing: the gown.

Alongside this, there has been a rise in conscious shopping. Throwing thousands at a dress that will only be worn once – and for a smaller affair – no longer feels like the norm. Frothy, extravagant gowns have become less commonplace, and minimal styles – often in midi or mini lengths – have taken their place. These styles of dresses are also much more practical for weddings no matter what time of year.

Thanks to their affordability and accessible designs, high street bridal gowns have been hugely popular. At the peak of wedding shopping season in 2020, ASOS.com sold one of its wedding dresses every three minutes.

Pinterest reported in late January 2021 that searches for wedding rings had multiplied by 27 times. There’s a backlog of brides who were due to be wed the previous year, and bridal gowns are set to be in high demand for ceremonies taking place now to catch up.