The nine brands that every man needs to know

A new year dawns, and with it a fresh sense of purpose. I don’t know about you, but that extends to how I intend to spend my money in 2022, and without sounding tediously pious, I’d rather not give it to some homogenised behemoth chain. 

Consumer habits have shifted dramatically in recent years, and we’re more aware than ever of the importance of how our clothes are made, who makes them and where; the death of Topshop and Topman a clear indication that we’re done with fast fashion and mindless consumption. 

The below brands are by no means “new”, but they are British-based and largely focused on handcrafted, well-made clothing that real men want to wear. 

1. Oliver Spencer

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