Yet the success of a strategy that seeks to shift people’s attention elsewhere depends entirely on what that something else is. In this Government’s case it always turns to Brexit because, well, what else does it have really?

As anger mounts over a cost of living crisis set to be exacerbated by yet more tax rises, Brexit is the only thing that is holding this wobbly coalition of Red Wall voters in the Midlands and the North, along with more die-hard Blue Tories in the south, together, which is why Boris has returned to it time and time again.

It’s his crisis life raft – and something any future leader will also have to reckon with.

And it’s the only issue that a deeply-divided Cabinet has seemed united on. On everything else, ministers are at odds with one another – the controversial national insurance tax hike is just one issue among many.

But the sad reality is that because of Boris’s own searing incompetence, at the heart of a government that is now hopelessly adrift, this country has resolutely failed to take advantage of any of the major benefits that were to be had, or at least we were repeatedly told were to be had, from casting ourselves adrift from the European Union.

Not that you would know it from the desperate claims that have continued to somehow find their way out of the Prime Minister’s Office while he fights for his political life. Who signs off on this gibberish? In a world that seemingly only this Government inhabits, Brexit has already been a phenomenal success.

Take its latest communique. Entitled: “The Benefits of Brexit: how the UK is taking advantage of leaving the EU”, Government spinners have essentially compiled a wish list of areas where, theoretically, there might one day be benefits that can be attributed to escaping EU regulation and setting “our own rules”.

The problem is, like so much of what this Government does, that it is all so vague and aspirational, and where it is possible to discern a more precise sense of what advantages there may to be had, all of them remain distinctly elusive.

No doubt public procurement does need improving but is there any evidence that it has been? Ditto, the creation of a less burdensome “data rights regime”, “an unprecedented opportunity to forge new alliances” and numerous other soundbites.

The same goes for a summit between ministers and tech bosses from the likes of “buy now, pay later” pioneer Klarna to extol the virtues of Britain’s new, more liberal, post-Brexit stockmarket listings regime.

Never mind that just about every high-profile tech float of recent times such as THG and Deliveroo, has been a disaster, the detail doesn’t actually matter. It’s just another cynical distraction technique from a Government drowning in self-inflicted chaos.

When it comes to cold, hard benefits that have already been delivered, what can ministers really point to? Pint-size bottles of champagne? The return of the crown on pint glasses? Blue passports?