Do dogs wear pyjamas? The Apprentice (BBC One) is a programme that sticks so closely to a formula, and contains so few surprises, that only occasionally do you wake up and think, “Hang on, what?”
This was the finale, and Kathryn was hoping to win £250,000 of Lord Sugar’s money for her business selling coordinating pyjamas for all the family, including the four-legged. “My USP is dog pyjamas,” she said. “You don’t get a lot of matching dog PJs on the market.” Maybe there’s a reason for that. But what do I know? I don’t have a dog. Perhaps your dog is wearing pyjamas right now.
Harpreet’s big idea was a chain of dessert parlours selling the kind of treats that strike fear into the hearts of dentists everywhere. She decided to call it “Oh So Yum”, pausing only briefly to wonder: “Does it read like a Japanese furniture brand?”
It was an unexciting final. The only great episode of The Apprentice is the interview round, in which Claude Littner and co tear the candidates’ business plans and self-esteem to shreds. But it’s also the programme’s weakness, because how do you show interviewers advising Kathryn that her financial projections read like “the rantings of a lunatic”, or telling Harpreet that “you’re making this up as you’re going along now”, and then reverse-ferret a week later to pretend these are two of Britain’s finest business brains?