Are supermarket own-brands a better buy?

We are turning our backs on brands. As the nation collectively tightens its belt, we’re making the switch from the famous shelf staples to supermarkets’ own versions. The cost of our groceries has risen by 5.2 per cent in a year, and a new survey by NielsenIQ showed that last month, as overall supermarket shopping diminished, branded goods had fallen in sales by 5.1 per cent, compared with 1.9 per cent for own-label products.

Supermarkets have done lots of work in terms of tempting us away from familiar labels, trying to inject some premium glamour into their own products with their ‘Finest’, ‘The Best’ and ‘Taste the Difference’ ranges, not to mention packaging and flavour choices that closely mimic iconic brands. But is it just window dressing? Or are they just as good?

The proof of the pudding, and the product, is in the eating. It makes sense to try a swap on your usual brand each week to see if you can tell. You might even prefer the supermarket take.

Don’t underestimate the pull of the packaging either. It takes an effort to bypass friendly, familiar branding, like the design of Lyle’s golden syrup, whose green tin is a mini work of art. But this is no time to be sentimental.

With that in mind, I tried out six mainstream products versus a supermarket competitor. It has certainly given me a brand-new perspective.

Chickpeas

Related Posts

latvia revoked the license of the russian rain

Russian “Dosh” will stop broadcasting in all Baltic countries

The Latvian license gave the channel the right to distribute its content in the European Union, the USA and other countries. facebook.com/tvrain Following Latvia, the broadcasting license…

the price of oil went up bloomberg

The price of oil went up – Bloomberg

West Texas Intermediate oil rose to $73. per barrel On December 5, 2022, EU oil sanctions against Russia entered into force / ua.depositphotos.com After several days of…

they were looking for air defense and artillery depots in

They were looking for air defense and artillery depots: in Odesa, the SBU detained a couple of spies (photo)

Both were citizens of the Russian Federation, who were sent to Odessa four years ago. The SBU detained a couple of spies / SBU The Security Service…

the cash dollar in privatbank became cheaper

The cash dollar in “PrivatBank” became cheaper

You can sell American currency in the bank at the exchange rate of UAH 39.20. per dollar The exchange rate of the euro against the hryvnia rose…

the dream game journalists shared their impressions of diablo 4

The dream game: journalists shared their impressions of Diablo 4 and laid out new gameplay

According to reporters, this is exactly the project that fans deserve. Diablo 4 / photo by Blizzard Today, December 8, the ban on the publication of preliminary…

the life of the four signs of the zodiac will

The life of the four signs of the Zodiac will change dramatically right now

Who made it to this list – read on. Four signs of the Zodiac will change your life / msn.com December 8 will be a full moon,…

Leave a Reply

Your email address will not be published. Required fields are marked *