Cutting iPhone bundles, Apple got rich for 6.5 billion dollars

March 14, 2022, 12:11

For a year and a half, during which iPhones are sold with a stripped-down kit without chargers and headphones, Apple has earned about $ 6.5 billion, according to a report from the British Daily Mail. This figure is based on 190 million iPhones sold worldwide during this period and is made up of two factors. First, shrinking the physical dimensions of the boxes allowed Cupertinos to fit 70% more iPhones per unit of transport, resulting in a 40% reduction in shipping costs.

Урезав комплекты iPhone, Apple озолотилась на 6,5 млрд долларов

Урезав комплекты iPhone, Apple озолотилась на 6,5 млрд долларов

But much more interesting is the second aspect, which killed two birds with one stone: removing the network adapter ($19) and headphones ($19) from the kit, Apple did not reduce the price tag of the iPhone, and therefore each sold copy saves $38. Buyers, in turn, were forced to pay at least $19 extra for a charger (the old 5-watt chargers became almost useless due to the extremely slow charging speed), and sometimes $19 for wired EarPods or, more often, $129 for the most basic ones. AirPods (not to mention AirPods Pro and AirPods Max). A clear illustration of the situation is the $293.4 million that Apple customers spent during this period on accessories that were previously available “for free”.

Урезав комплекты iPhone, Apple озолотилась на 6,5 млрд долларов

For its part, Apple continues to push for purely environmental considerations, which “will reduce carbon emissions by 2 million tons per year, the equivalent of removing 500,000 cars from the roads.” However, this does not prevent her from selling the same AirPods and Apple Watch in huge boxes with a bunch of unnecessary plastic.

Урезав комплекты iPhone, Apple озолотилась на 6,5 млрд долларов

Урезав комплекты iPhone, Apple озолотилась на 6,5 млрд долларов

© Vladimir Kovalev. mobile phone

Sourced from dailymail.co.uk

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