At the end of March, it became known about a new Apple idea, which in a nutshell can be described as an “iPhone subscription”. Its essence lies in a different implementation approach, which implies small monthly payments instead of a one-time payment. At the same time, the client will never become the owner of a smartphone, but will be among the first to receive a new model shortly after its release. Bloomberg journalist Mark Gurman decided to make the first clarifications on pricing. He said the rent for getting the latest iPhones would be slightly lower than the current trade-in program. So, for the iPhone 13, the company would ask for $35 per month, for 13 Pro – $45, and for the top 13 Pro Max – $50.

The main goal of the “iPhone by subscription” strategy may be Apple’s desire to accustom customers to regular charges, which will bring much more stable and constant profits in the long run. After all, according to statistics, people change their iPhone every three years on average, bringing the company about $825 during this period. In the case of the new “iPhone subscription” strategy, it will turn out that over three years the user will pay a significantly higher amount of $1260 (35 x 36), and Apple will be able to make super profits by reselling old iPhones in the secondary market as refurbished models.

© Vladimir Kovalev. mobile phone

Sourced from bloomberg.com