The research company Omdia published its report on the global smartphone market in the fourth quarter of 2021. This document is interesting for its wide coverage: Omdia does not publish the top 5 largest players in the smartphone market, but the top 10. Well, even this report no longer includes Huawei: the company sold fewer smartphones than the 9th and 10th ranked Tecno and itel brands of Transsion. However, Honor is represented in the ranking; it ranks seventh, between Realme and Motorola. Well, according to the results of the pre-New Year months, Apple became the leader, having sold 87 million smartphones – this is even more than the entire BBK (Vivo, OPPO and Realme sold 78.9 million devices for three).

Well, in general, as it is customary to say at the end of the year – “it was a difficult year.” At the end of the quarter, sales of smartphones in the world fell by 6.7%, which is explained not by a decrease in people’s interest in smartphones, but by a lack of components and inflation accelerating around the world. However, even against such a background, Apple, Samsung and Realme were able to increase sales; and Motorola showed the fastest growth, reaping the benefits of LG’s exit from the smartphone market.

At the same time, at the end of the year, global sales of smartphones grew by 3.4%. The only manufacturer whose sales declined was Huawei – even with Honor, which retained access to Google Services and chips, sales fell by 2.5 times. Samsung showed the slowest growth; however, this did not prevent it from formally remaining the market leader. “Formally” – because BBK sold 326.4 million smartphones and took 24% of the market, becoming its undisputed leader.

© Ilya Nerybov. mobile phone