At MWC 2022, HMD Global introduced three budget smartphones, one of which is equipped with a 480p screen and a removable battery. This, of course, is not the most advanced Nokia phone today, but still, the company has not made full-fledged flagships since 2019, when Nokia 9 PureView was released, and last year it didn’t roll out decent mid-rangers either, limiting itself to models on the Snapdragon 480. As Android explained to journalists Authority head of HMD marketing Adam Ferguson, the company simply does not see the point in creating expensive smartphones. The Finns manage to make money on sales of affordable smartphones and push-button phones (the company has been profitable for a year and a half in a row), and this suits them.

Looking at this picture, it’s hard not to agree with Ferguson. Yes, HMD Global sales still haven’t bounced back from a massive drop in 2020 caused by supply disruptions due to lockdowns around the world, but the company is growing steadily and sold 10.9 million smartphones last year, up from 8 million a year earlier. Yes, HMD Global’s market share is still below 1%, but the business is obviously working – unlike similar areas of HTC, LG and Sony, who tried to keep up with progress, but eventually left the mobile market or became almost invisible on it.

© Ilya Nerybov. mobile phone

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