Counterpoint Research researchers continue to sum up the results of the mobile market in 2021. The other day we got acquainted with a global report covering the whole world, and now it’s the turn of European countries, including Russia. It turned out that the past year was in many ways a rollercoaster period, showing great dynamics with bright ups and serious downs.
For example, the crown of leadership in these 12 months managed to change hands four times: at first it belonged to Apple, in the spring Samsung seized the initiative, but by the summer, due to problems with production at the plant in Vietnam, it temporarily lost to Xiaomi (together with Redmi and POCO). Soon the Koreans returned to the status of the leader, but already in the fall, Apple received a new breakthrough due to the launch of the iPhone 13 family, breaking into the first line in December.
At the end of the year, the overall market share of Samsung in Europe remained unchanged (32%), but Apple and Xiaomi added significantly: 26% (+4%) and 20% (+6%). Curiously, despite a significant increase in shipments from Realme and Vivo (162% and 207%), their market share remained almost unchanged and amounted to 2% and 1%, respectively.
There are a lot of interesting things in the results of the fourth quarter, during which there is also a rapid increase in Vivo and Realme with a simultaneous drop in both deliveries (-17%) and the share (-2%) of Xiaomi. That, in other matters, did not stop her from finishing the year with a record sales figure in Europe in its history, the researchers note. But more importantly, brands such as Motorola, Nokia and Honor have seen a resurgence in Europe in recent months, which portends even sharper competition throughout 2022. Watching!
© Vladimir Kovalev. mobile phone
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