McDonalds has introduced a smart smoke detector in the Netherlands that looks like an upside-down Big Mac. The device is called McDelivery Detector, and this name well reflects its essence.

The sensor is supposed to be installed on the ceiling in the kitchen. When smoke is detected, McDelivery Detector will prompt the user not to bother with further cooking, but simply to order something from the McDonalds assortment instead of what burned out on the stove or microwave. If the user agrees, the order is automatically routed to the nearest McDonalds restaurant.

McDelivery Detector is only available as part of an advertising campaign in the Netherlands. In order to enter the giveaway and get one of the sensors, participants in the game must submit examples of “their worst culinary mistakes.”