The smartphone market in Russia continues to change rapidly since February this year. As expected, Chinese brands are actively taking over the market abandoned by Apple and Samsung. According to the estimates of M.Video-Eldorado, the total share of Chinese smartphones in Russia in terms of sales is steadily growing – from 50% in the first quarter to 60% in April and more than 70% in June. in the country of smartphones are Chinese, walking a year ago this figure did not exceed 50%.It is noted that the average selling price of smartphones in the second quarter decreased by 4%.The current list of leaders in the second quarter looks like this: Xiaomi (31% of the market), Samsung ( 18%), Realme (13%), Apple (11%) and Tecno (4.4%).

This data is combined with the latest report from Counterpoint Research, which recorded a record drop in smartphone sales in April: -46%. The graph shows how much the shares of Apple and Samsung declined, while the total sales of other brands remained almost unchanged. In the future, analysts expect Chinese companies to continue the trend of capturing the Russian market, while the largest share of “parallel imports” will fall on Samsung smartphones, which allow bypassing many software restrictions, unlike the iPhone.

© Vladimir Kovalev. mobile phone

According to materials vedomosti.ru | counterpointresearch.com