iPhone SE (2022) failed, Apple bets on iPhone 14 Max

Analytical agency Credit Suisse has released a report on the state of the global smartphone market, including the production plans of the largest smartphone manufacturers. Particular attention in the document is given to Apple as the largest manufacturer of premium smartphones. According to the document, the company does not reduce its plans for the production of most models, unlike Android manufacturers. The only notable exception was the iPhone SE (2022): back in the spring, the company planned to release 26 million copies of its middle product, but now it has reduced plans to 11 million. million according to spring plans.

Наравне с iPhone 13: неявное новшество iPhone SE 2022

Plans for the production of the iPhone 12 and iPhone 13 series have also hardly changed. The previous generation will be released with a circulation of 20 million instead of 24 million in previous plans, the current one – 111 million instead of 110 million. Broken down by model, Apple’s current plans look like this: 7 million iPhone 13 mini, 56 million iPhone 13, 20 million iPhone 13 Pro and 27 million iPhone 13 Pro. At the same time, the production of older models is planned to be stopped in the fall, but 13 mini and 13 will roll off the assembly line before the end of the year.

iPhone SE (2022) провалился, Apple делает ставку на iPhone 14 Max
Production of different models of iPhone 12, 13 and 14 in the first quarters of sales.
For some reason, Credit Suisse analysts call the iPhone 14 and 14 Max as 14 mini and 14

The most interesting part is Apple’s plans to produce the iPhone 14 before the end of the year. Now the company sets them at 124 million copies – but these are traditionally exaggerated plans, which the company cuts closer to the fall. At the same time, the most popular model should be the iPhone 14 Max – a large model with a “bangs” and without a telephoto; it accounts for 32% of production. The shares of other models are as follows: iPhone 14 – 22%, iPhone 14 Pro – 24%, iPhone 14 Pro Max – 21%. However, the realities of consumer demand may change this ratio before the end of the year and, especially, in 2023.

© Ilya Nerybov. mobile phone

According to IF/News

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