Not for the faint of heart: prices of parallel imported iPhones

August 04, 2022, 09:58

Following the new possibilities of “parallel imports”, Russian retailers began to fill the counters with iPhones imported into the country without the permission of the copyright holder (Apple). At the same time, the difference in price relative to ordinary ones reaches 100,000 rubles, Izvestia found out. For example, in Re: Store stores, the top iPhone 13 Pro Max with 1 TB of memory is offered for an incredible 244,990 rubles – a quarter of a million! The situation is a little better in the M.Video-Eldorado network, where they ask for 214,999 rubles for a similar model. At the same time, in smaller stores, the device can be easily found for 118-135 thousand rubles.

Не для слабонервных: цены параллельно импортированных iPhone

Commenting on the situation, the representative of M.Video-Eldorado Valeria Andreeva explained such a large markup with business taxes, VAT and advantages for the buyer, such as the possibility of returning or exchanging goods after purchase, the option of cashless payment and a cash receipt. She also hinted at allegedly dishonest practices of attracting buyers from “gray” stores, which imply a low price tag in advertising, which is not found in the real catalog.

Не для слабонервных: цены параллельно импортированных iPhone

According to the CEO of Telecom Daily, such large margins for iPhones from parallel imports “completely discourage buyers from buying from official retailers.” At the same time, the Federal Antimonopoly Service declined to comment on its awareness of price fluctuations.

© Vladimir Kovalev. mobile phone

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