The clouds over Chinese smartphone manufacturers continue to thicken. The other day we said that companies are slowing down their ambitions for 2023, intending to curtail many flagship projects for 2023 with a reorientation to the middle price segment, and even explained why this will not help . Now the blow has arrived from where they were not expected: India is preparing a ban on the sale of Chinese smartphones up to 12,000 rupees ($150) on its territory, Bloomberg reports. The catch is that it is budget devices that make up the lion’s share of global smartphone sales, and among the poor population of India, this trend is especially pronounced.
The Indian authorities explain this undertaking by the desire to support local smartphone manufacturers (Lava, Micromax), who are not ready to compete with the dumping strategies of large Chinese brands. Obviously, Xiaomi, Realme and Transsion will suffer the most from this ban. As a result, Chinese brands that are already suffering a serious drawdown are at risk of finding themselves in an even more difficult situation.
© Vladimir Kovalev. mobile phone
Sourced from bloomberg.com