It’s no secret that the global smartphone market is in decline , and in China the situation is completely crisis – the market has sunk to the level of 2012 . Against this background, Chinese companies are planning to reduce their presence in the premium segment , where they have been striving so actively in recent years. A closer look at the state of high-end smartphones in China is provided by Counterpoint Research’s latest report for the second quarter of 2022.
Although in general sales of premium devices in the Celestial Empire sank by 10%, within the segment one cannot fail to note the success in promoting ultra-premium devices ($1000 and more): their share increased from 8 to 20%. The sharp drop in demand for the middle segment ($400-599) also attracts attention, only confirming our assumption : Chinese brands running into it will hardly be able to find salvation there.
The report also offers a look at the balance of power among brands selling their devices in China. First of all, the increase in Apple’s share to 46% (from 43% a year earlier) attracts attention – it is probably the iPhone that has become the key driver of the growth of the ultra-premium segment in the country. In addition, the competition between OPPO and Vivo ended with the victory of the latter, although just a year ago the situation was reversed. It is also curious that Huawei still manages to sell flagships more than Honor. Well, Xiaomi, meanwhile, is stagnating, having rolled back from 9 to 8% per year.
© Vladimir Kovalev. mobile phone
Sourced from counterpointresearch.com