Although the iPhone is the most popular smartphone in the world, the lion’s share of the market has always been occupied by numerous Android manufacturers. However, Apple hit a milestone in its home market this year as it overtook the Android guard to capture over 50% of the US market in the second quarter of 2022. This is the highest share of the iPhone since its launch in 2007. And we are not talking about sales, which tend to fluctuate from quarter to quarter, but directly about the base of active, regularly used devices in the country.
The graph is intended to demonstrate the dynamics in the US market, according to which Apple’s share was only 35% just 3.5 years ago. Such a rapid outflow of Android users in favor of iOS is a wake-up call for Google, whose “green robot” has stagnated rather than developed in recent years. However, outside the US, the popularity of Android is still noticeably higher than the iPhone, which, alas, will allow the “corporation of good” to release minor OS updates and bug-ridden Pixel devices for a long time to come.
© Vladimir Kovalev. mobile phone
Based on materials ft.com | counterpointresearch.com