Apple has raised the price of the iPhone 14 series over the iPhone 13 in key markets. However, in the US and China, the price of a smartphone has remained the same. The following prices are currently posted:
Great Britain
- iPhone 13: £779
- iPhone 14: £849
£70 price increase ($80)
Australia
Well
Recruitment evening
Find out how to become a pro-recruiter. Course from a free schedule
REGISTER!
- iPhone 13: AU$1,349
- iPhone 14: AU$1,399
AU$50 price increase ($33)
Japan
- iPhone 13: 98,800 Japanese yen
- iPhone 14: 119,800 Japanese yen
Price increase by 21,000 Japanese yen ($146)
Germany
- iPhone 13: 899 euros
- iPhone 14: €999
Price increase by 100 euros ($100)
Expensive models experienced more rapid price increases. For example, the iPhone 14 Pro Max in the UK has become £150 more expensive. Analysts believe that one of the reasons for the growth may be the increase in the cost of components and the appreciation of the US dollar in these countries. On Wednesday, the British pound fell to its lowest level against the dollar since 1985. Also, the US dollar continues to strengthen against the Japanese yen.
“The key takeaway is that the euro and yen depreciated slightly, leading to slightly higher prices,” Neil Shah, partner at Counterpoint Research, told CNBC .
Maintaining prices in the two largest markets is due to continued user loyalty, a strengthening currency in the US, and falling demand for smartphones in China. The company is too sensitive to changes in these markets – the outflow of users here can lead to a more significant loss of profit than freezing the price at the same level.
