Although India is one of the world’s largest markets for smartphones, its lion’s share is occupied by low-cost devices, due to the low income level of the population. It is not surprising that in such conditions, companies that produce “people’s” smartphones (primarily Xiaomi) flourished, while the premium class did not have much demand. However, the Q3 2022 market came as a surprise as Counterpoint Research found that the top-selling model in India was the base iPhone 13. This is the first time in history that an Apple smartphone has been the best-seller of the quarter.
However, this did not affect the overall state of affairs in the Indian market: the report notes a decrease in supplies by 11%, with total deliveries of just over 45 million units. Xiaomi retained its lead, although not without a drop in market share to 21% from 23% a year earlier. The dropped 2% went to the strengthened Samsung, and the branches of BBK in the face of Vivo, Realme and OPPO are marking time or slightly declining. Due to the success of the iPhone 13, Apple’s share has soared to a peak value of 5% in history, while in the premium segment it occupies as much as 40% of shipments. The remaining 60% is shared between Samsung and OnePlus. The Transsion conglomerate is also doing well, with its brands (itel, Infinix and Tecno) taking a total of 12% of the market.
© Vladimir Kovalev. mobile phone
Sourced from counterpointresearch.com