Kia’s New Logo Confuses: 30,000 Google Searches for ‘KN’ Car Every Month

Kia's new logo confuses: 30,000 people Google 'KN' car every month

Last year, Kia decided to change the logo to a more modern one, but the updated version caused confusion among users – some can’t even read the correct name and turn to Google Search to figure out – what is the new car brand “KN”?

According to data posted by the owner of the advertising agency, Ashwin Krishnaswamy, on Twitter, about 30,000 people search for a KN car every month on the Internet. Searches peaked around March 2021, a few months after the new logo was announced. It also happened around the time the rebadged Kia Stinger went on sale, meaning people saw the car on the road and didn’t even know who made it.

Other popular searches with thousands of queries per month include “kn car brand,” “kn car logo,” and “kn carnival car” (“carnival” being Kia’s name for a minivan).

Become a professional IT recruiter and earn $1,800 in just two years

REGISTER!Recruitment

The new logo, as before, confused people, this was already written on Creative Bloq. Yes, some Twitter users confused the logo with the logo of the American music group Nine Inch Nails.

Kia's New Logo Confuses: 30,000 Google Searches for 'KN' Car Every Month

The good news is that Google can point users in the right direction – the top result for KN car is the Kia website.

Kia's New Logo Confuses: 30,000 Google Searches for 'KN' Car Every Month
Screenshot: The Verge

But when the journalist of the website The Drive tried to find KN car in other search engines — DuckDuckGo and Bing, for example, did not manage. Currently, the former has only one link to the automaker’s site on the first page of results (oddly enough, it directs people to the Kia Niro page), while the latter has none. However, search engines show all the articles written about the confusion, and that should point people in the right direction.

Evolution of Kia logos.  Image: theautopian
Evolution of Kia logos. Image: theautopian

The real victim could be K&N auto parts. Their site currently ranks pretty high in the KN car search results, but one small fix from Google could bury it.

Chart: Google Trends
Chart: Google Trends

Source: The Verge, The Drive

Related Posts

porsche is testing the electric prototype of the next generation

Porsche is testing the electric prototype of the next generation 718 Boxster

A test prototype of the next-generation Porsche 718 Boxster electric car was spotted near Stuttgart. In the Porsche line, the 718 Cayman and Boxster models are more…

the armed forces seized at least 2000 units of heavy

The Armed Forces seized at least 2,000 units of heavy Russian weapons worth about $2 billion (infographic)

The Oryx portal calculates the losses of military equipment during the Russian-Ukrainian war. At the moment – 9 months after the start of the full-scale aggression –…

indie cup ukraine22 has begun an exhibition of independent

Indie Cup Ukraine’22 has begun – an exhibition of independent Ukrainian game projects (+charity collection in support of Ukraine)

At the end of last week, the online exhibition of the Indie Cup Ukraine’22 festival started. This is an event designed to promote the development of indie…

time named god of war ragnarok the best game of

TIME named God of War Ragnarök the best game of 2022, with Horizon Forbidden West second

The American magazine TIME began summing up the year’s work and published a list of the ten best video games of 2022. God of War Ragnarök from…

nasas orion spacecraft broke the apollo 13 flight distance record

NASA’s Orion spacecraft broke the Apollo 13 flight distance record, covering almost 402 thousand kilometers

On Saturday, NASA’s Orion capsule traveled further than any human-carrying spacecraft before. The Orion crew of the Artemis I mission set a new NASA flight record. On…

the european commission has allowed 4g and 5g on board

The European Commission has allowed 4G and 5G on board airplanes – airlines will provide cellular communication using picocell technology

Until recently, the only way for Europeans to connect to the Internet on a plane was local Wi-Fi, often for an additional fee. Thanks to a new…

Leave a Reply

Your email address will not be published. Required fields are marked *