“Unbreakable POHUY”: Ukrainian designers have developed special Velcro clothes for wounded soldiers. The cost of the set is UAH 1,600

Ukrainian brand POHUY, in collaboration with benefactors, produced clothes for wounded soldiers, which will be comfortable to wear in case of injuries in hospitals.

“It is excruciatingly painful to put on regular pants because of a leg torn by fragments. Like pulling a T-shirt over an arm assembled by surgeons from pieces of flesh and bone. And you want to wear something. I want to be dressed normally, because clothes are protection. Clothes are warmth, which is currently lacking in hospitals,” writes Yuriy Gudymenko, the initiator of the action, military man and leader of the Democratic Ax political party.

Yuri notes that he himself faced a similar problem in the summer. And then volunteers came to the rescue, bringing Velcro shorts to the hospital. This became the impetus for the creation of a separate line of clothing designed for wounded soldiers.

“Through one of the surgeons, I became a fighter of my own brigade, a man with the gentle nickname “Satan”, part-time fashion designer and owner of the creative clothing brand POHUY (Valery Zaluzhny, as far as I know, is also one of the connoisseurs of this brand). I proposed a collaboration: to release a line of clothing for wounded but not broken fighters. “Satan” (by the way, we need to find out what your real name is) happily agreed and started the process.”

In two months of work, the volunteers launched the “Unbreakable POHUY” project, which creates high-quality clothes with Velcro for the wounded, especially those with limb amputations. The kits will be sent to hospitals and specialized medical facilities where soldiers of the Armed Forces are treated.

The cost of one set (T-shirt and pants) is 1,600 hryvnias ($44).

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How to buy a kit

  • “Hang” on the site

The project is volunteer: you can pay for a set of clothes (pants + T-shirt) on the website and “hang” it like a coffee in a restaurant.

On the brand’s website, select the Unbreakable POHUY category, and when paying, write the word “Thank you” in the notes (this is important!)

This money will also be used to make clothes for indomitable fighters.

  • Send it yourself

You can order kits on the website yourself and give them to those who need them.

In a few days, Ukrainians have already collected 2 million hryvnias for the kits, an order for another 700 thousand hryvnias has been placed on the website.

“These are hundreds and hundreds of sets of clothes. Now we will buy fabrics, then the tailors and seamstresses will start sewing. It’s incredibly cool,” Gudymenko writes.

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