After China, Tesla reviewed the prices of cars in Europe, Canada and the United States, and this is exactly the rare case when the adjustments took place in favor of consumers, and the largest manufacturer of electric cars made a decent price cut – by $3-21 thousand, depending on the model. This is pleasantly surprising considering that Tesla has mostly raised prices for the past two years, and should stimulate sales, which have now slowed somewhat.

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In 2022, Tesla shipped 1.3 million cars to customers – 40.3% more than the result of 2021 and this is perhaps the best growth rate in the entire automotive industry. At the same time, Tesla fell just short of its 50% target, partly due to slowing demand and the economic downturn. In addition, competition is intensifying, especially in China – in 2022, China’s BYD sold twice as many battery-powered electric cars as Tesla (911,000 versus 439,000). At the beginning of the year, Tesla lowered prices in China – some models became 40% cheaper than in the United States. Ironically, this price cut sparked mass protests in China, but Tesla ultimately refused to compensate disgruntled customers who bought before the price cut. And now Tesla cars have become cheaper in Europe and much more noticeably in the USA – the new prices can be seen in the online configurator on the company’s website.

As always, the most expensive Model S Plaid (-$21,000 (15%) from the old price) and Model X Plaid (-$19,000 (14%) from the old price) have fallen in price the most, but the “people’s” compact crossover Model Y is not very it lagged behind them and became cheaper by 20% or $13,000, and it’s for good reason — at the beginning of 2023, Model Y stocks in the United States reached an all-time high, and now the company is offering additional incentives.

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Model Y inventory in the US is all the higher. Detailed daily list here:

Currently, the Model Y LR qualifies for a $7,500 tax credit, but only if you configure it with the $3,000 7-seats option. Most buyers are waiting to see what Tesla plans to do. pic.twitter.com/gPMXlicXRZ

— Troy Teslike (@TroyTeslike) January 11, 2023

New Tesla prices in the US (without discounts)

For greater convenience, we have summarized data on old and new prices in the table below:

In the US, there is a $7,500 electric car tax subsidy that extends to the Model Y and makes the model even more attractive — it’s now $20,000 cheaper than yesterday, provided you get the car before mid-March, when the tax credit is expected to drop to $3750.

The Model 3 was originally slated to start at $35,000 and the Model Y at $40,000. And as recently as yesterday, prices ranged from $46,990 to $65,990 (!), so it’s nice to see prices moving closer to those starting values. Yes, still not $35-$40k even with the federal tax credit, but it’s close and pretty good considering the recent chip shortage and inflation. In March, the announcement of the third-generation platform and the next Tesla car is expected – even more affordable than the Model 3 and Model Y. Previously, Elon Musk said that this electric car with autopilot will cost $25,000 and will appear by 2024. It is expected that price reductions should stimulate demand, but there is another point – with his original “jokes” and expert assessments on Twitter, Tesla CEO Elon Musk has pretty much ruined his reputation and it also affected the image of the brand. Tesla shares down 65% in 2022 – Last year turned out to be the worst year since going public in 2010, and Elon Musk lost a lot of his fortune amid a sharp drop in Tesla shares in late December, becoming the first person in the world to lose more than $ 200 billion . state in one year, but with this “achievement” even entered the Guinness Book of Records.