How to improve conversion, but at the same time save developers and marketers time? Claspo CEO Mykyta Korchevsky talks about the advantages of popups for business in the partner material, and also shares insights and global trends in lead generation, such as gamification and the use of artificial intelligence.

Affiliate material?

According to Forbes, the marketing industry has one of the highest rates of employee burnout. And the situation is only getting worse. At marketers on 32% more often there is a problem with balancing work and personal life. Many of them do not have enough time for self-education. They suffer from routine tasks that also conflict with each other in terms of priorities.

In addition, the work of most marketers is related to such KPIs how ROI. Thus, all professionals are looking for a product that is easy to learn and easy to interact with on a daily basis. And which will simultaneously save their time. Creative forms and widgets on the site meet all these needs.

For seven years I worked in an agency with various projects, including retention marketing servicestools and actions aimed at customer retention. My team and I regularly collected data on the site. In this way, the business could build communication with customers who are potentially interested in the product, but did not buy anything in order to perform upselling in the futuretechniques designed to increase the price of the transaction or upsell.

So, in order to offer customers the most relevant items for them, we need more data about them: gender, age, product categories they choose, and so on.

Why pops are effective

Let’s say you need to optimize the customer journey on the website. You are testing a hypothesis: for example, if all users viewing this product category are recommended landing pages or redirected to another section of the site, then the conversion will be higher.

In order not to attract developers, not to update the requirements for creating different landing pages, and not to wait for results for weeks, you can use popa. They allow marketers and product managers to experiment and improve site performance.

In addition, with the help of popups, you can easily get feedback from your audience through surveys and NPS.consumer loyalty index and improve the site. Ideas for optimizing the buyer’s journey can emerge from here. You can use different forms for lead generation, increase the base of subscribers to your email newsletters and do upselling on these bases.

Pop-ups can be displayed at different levels of page scrolling. For example, add inactivity triggers: if the user has browsed the site and is about to close it, you can use an exit-intent popup to offer a product in time that will make the person stay.

Increase website traffic and increase sales with Claspo pop-ups today

We’ve set the gold standard for popups for all our projects. We ran tests: trying to understand how popups affect conversion and purchase if people end up signing up. The field for research here is limitless. We found different situations on clients’ sites, analyzed the mechanics and derived the golden rules of displaying popups, which we now recommend to all clients. For example, the widget should show:

and) once per session, so as not to get bored and show the same forms;

b) after 20 seconds of being on the site, since the duration of the session is usually longer than 20 seconds;

in) only to those customers who have not yet subscribed, and if the person has already performed the target action, we no longer show the widget.

When a customer creates a widget in Claspo, all recommended settings are already set by default.

What artificial intelligence does the market offer

At Claspo, we have collected the maximum number of different formats, including gamification. Already this year, we plan to release the first gamified formats and develop them based on feedback from users.

There are many designs on the market that offer limited customization. In such services, you can change only the basic parameters – color, font, size. But there is no way to add animations to buttons, combine widgets with each other, and flexibly adjust display conditions.

Therefore, we want to create a wide customization service and gradually open more and more editing options based on customer expectations. We’ve already covered most of the customization options that all of our competitors offer.

Create smart widgets to drive sales and keep or return customers to your site

What kind of pops is the future?

For Claspo, we have identified five main directions in which we will develop in the near future. Here are the pops we think will soon be the most wanted on the market:

• With unlimited customization

When the parameters of popup are almost unlimited and you can customize it for your tasks, the latter are solved faster. In addition, customers can engage their developers to create new components or gamify their projects.

We provide developers with a clear guide to widget templates so they can customize them for their business and then import them into our system where they will be supported. After that, the marketer will be able to edit them independently.

• Gamified

The demand for gamified solutions is growing, the application of which usually significantly changes the situation with conversion. Companies that use gamification can increase conversions up to seven times (research).

We are ready to invest resources in creating a unique product. Our goal is to develop many off-the-shelf solutions that can be configured within an hour and then connected to a CRM or ESP. As a result, the form works, the client independently manages it and tests various ways of interacting with the audience.

• With advanced analytics capabilities

We offer a built-in mechanism A/B testing and the ability to set business goals so that the client can see how the widgets affect the conversion of the business: how many orders are placed, how many forms are filled out, etc.

Next, we plan to do advanced analytics for forms: show clients which widget fields the audience stops interacting with.

For example, there were two fields – email and name. Then the client added a field with a date of birth or a phone number and observes the situation: when they reach this new additional field, most users close the form. To track such cases, we will provide analytics not only for completed actions, but also for pending actions with forms. And also show recommendations for improving conversion.

• Use of artificial intelligence

AI and machine learning is a global trend. The main advantage of AI is that it can itself generate test ideas using ready-made solutions, as well as recommend how to improve specific widgets and run A/B testing. This simplifies the management of widgets, and marketers no longer need to conduct competitor research and in-depth market analysis.

With the move to automation, we want to offer a product that will also be driven by business metrics. For example, on sale: the system itself will determine at what moment it is better to show the widget in order to achieve maximum conversion.

• With lots of options

Last but not least, to address user requests for basic widget use cases and their subsequent NPS expansion and implementation.

Right now you can choose templates from Claspo’s extensive widget library, edit them and install them on your site without involving developers. Convert website visitors to real customers, increase conversion and increase sales!

By promo code PRClasspoyneWnV You will get 1 month free on any tariff valid until 03/1/2023.

Affiliate material?

Test the effectiveness of Claspo for your business

This is affiliate material. Information for this article was provided by a partner.
The editors are responsible for stylistic compliance with editorial standards.
You can order material about you in the format of a PR article here.