In December 2022, the most popular CRMs in Ukraine were Bitrix24, Zoho, and SalesDrive. Despite the war, Ukrainian solutions increased the number of customers, but Bitrix24, on the contrary, lost 56% of users.
In the partner material with SalesDrive, we tell which CRMs are currently chosen in Ukraine and what interesting offers are available from Ukrainian products.
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How the CRM rating in Ukraine changed in 2022
A year ago, the Ukrainian CRM market was dominated by Russian services – primarily Bitrix24, AmoCRM. The most popular Ukrainian CRM SalesDrive was 16 times inferior to the Russian leader Bitrix24.
The popularity of the systems is evaluated according to the number of brand requests from Ukraine to Google, the source is the Google Ads Keyword Planner.
Almost a year has passed since the start of the full-scale war with Russia, and Ukrainians are still using Russian CRMs. The market share of Ukrainian CRMs has increased by 2.5 times, but so far this is not enough to overtake Russian systems:
| Popularity (December 2021) | Popularity (December 2022) | |
| Ukrainian CRM | 7% | 18% |
| Russian CRM | 74% | 53% |
| Other CRMs | 19% | 29% |
In December 2022, Bitrix24, Zoho, SalesDrive and others became the most popular CRMs in Ukraine. At the same time, Bitrix24 solutions began to be used on 56% less, but the number of those who choose SalesDrive has increased by 37%.
| CRM | December 2022 | December 2021 | Change for 2022 | |
| 1 | Bitrix24 | 27,400 | 62,000 | -56% |
| 2 | Zoho | 11,390 | 13 150 | -13% |
| 3 | SalesDrive | 5 190 | 3,800 | +37% |
| 4 | SalesForce | 4,440 | 8 180 | -46% |
| 5 | My composition | 3,290 | 8,820 | -63% |
| 6 | AmoCRM | 2,810 | 11 110 | -75% |
| 7 | Pipedrive | 2,270 | 2030 | +12% |
| 8 | Odoo | 2040 | 2010 | +1% |
| 9 | Tallanto | 1920 | 2,940 | -35% |
| 10 | Creation | 1 830 | 1 810 | +1% |
| 11 | KeepinCRM | 1800 | 760 | +137% |
| 12 | LP CRM | 1,540 | 1050 | +47% |
| 13 | Onebox | 1,210 | 1,510 | -20% |
| 14 | “My tourists” | 1020 | 6,990 | -85% |
| 15 | Yclients | 490 | 6,620 | -93% |
| 16 | Perfectum | 460 | 350 | +31% |
| 17 | TradeEVO | 280 | 390 | -28% |
| 18 | retailCRM | 240 | 1010 | -76% |
* Popularity is estimated according to the number of brand inquiries from Ukraine to Google.
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Winners and underdogs
According to Google Ads Keyword Planner, the CRM market in Ukraine has almost halved due to the war. While some companies lost 80% of their customers, others significantly increased their number of customers.
- Despite the war, Ukrainian CRMs increased the number of clients. Ukrainian CRM SalesDrive overtook Russian AmoCRM and took third place. KeepinCRM has more than doubled in size.
- Russian CRM lost more than 60% of customers in Ukraine. AmoCRM, retailCRM, Yclients – more than 75%
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How to switch to Ukrainian CRM
“We do everything to make the transition to our CRM as simple and fast as possible for the client”– says Oleksiy Steklov, head of CRM SalesDrive.
The initial use of this product is free for the client, it is several services at once:
- free trial period;
- the team will set up integration with the site, Prom, Rozetka, “Nova Poshta” and “Ukrposhta”, SMS, telephony, Instagram, Facebook, Viber, Telegram for free;
- the company will help in importing the client base from the old CRM free of charge.
In addition, for 2022 CRM SalesDrive has added a huge number of integrations and new features:
- integration with chat bots and messengers: Viber, Telegram, Instagram, Facebook;
- chat widget on the website from SalesDrive;
- integration with acquiring companies: WayForPay, Liqpay, monobank-acquiring;
- integration with marketplaces: Kasta, eBay;
- integration with sites and CMS: Shopify, Weblium, PrestaShop;
- integration with SMS services: SMS Club, AlphaSMS, SMS-fly;
- mass production of TTN;
- mass production and fiscalization of checks.
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