Netflix has rolled out paid password sharing in Canada, New Zealand, Portugal and Spain.
Netflix accounts are still available for sharing, but only within the same household. To make sure your devices are linked to a primary location, Netflix requires users to connect to Wi-Fi on the primary network, open an app or website, and watch something at least once every 31 days.
Netflix will mark the devices you connect through as “trusted,” remember them, and not block them. However, users who try to log into your account from another location will be prompted to create their own account or will be asked to add the user to the subscription by paying a certain amount.
Paid exchange has already been rolled out in four regions where users can add two people outside their household to the subscription.
Cost of each additional user by country:
- Canada – $7.99 Canadian;
- New Zealand – NZ$7.99;
- Portugal – €3.99;
- Spain – 5.99 euros.
Last week, Netflix confused users a bit by announcing that devices not associated with an account, or accounts that are regularly accessed outside of the household, can be accessed via a four-digit verification code sent to the primary account owner. However, the update message was later removed.
The update is likely to roll out to the rest of the countries by April 2023.
According to Netflix, more than 100 million people now use the streaming service using someone else’s login credentials, and with the first loss of subscribers in a decade in 2022, it’s understandable why streaming has stepped up its crackdown.
The streamer previously launched a cheaper subscription with ads: 9% of new users signed up in the first month of the launch, and 15% in December. However, Netflix did not reach the target audience, due to which it was forced to return money to advertisers.
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Source: THR