According to the Financial Times, Google’s advertising clients will soon be able to use the company’s generative artificial intelligence to plan advertising campaigns. All things considered, the tech giant is preparing to introduce Bard’s generative AI engine into its Performance Max program. It can already help clients determine where their ads should appear and create simple ad copy. The publication claims that the addition of AI will make it possible to create complex campaigns similar to those developed by marketing agencies.

It is reported that the company showed advertisers a presentation called “Advertising based on II 2023”. It said Google’s technology could generate ads based on images, videos and text. In addition, Google has assured that the ads generated by AI will be relevant to the target audience.

Concerns have been raised about the potential for disinformation to be spread through Google’s advertising tool – AI can optimize ads to attract new customers without worrying about the facts. There is already enough evidence that Bard and other AIs can spread false information. Google says it will install reliable barriers to prevent errors and misinformation before deploying AI-based advertising in the coming months.

Google knowing that Bard is not ready for release: “pathological liar”, “worse than just useless” – this is what employees called AI during testing