Content founder Imelda Burke worked in fashion for 20 years before opening Content Beauty & Wellbeing in 2008. The site has since grown to become one of the leading organic and natural apothecary sites in the UK. 

Home to a curated selection of natural and organic beauty brands teamed with an edit of conscious clothing, vintage clothing, recycled jewellery, books and zero waste living products, CONTENT is a haven for green beauty fans. In line with her ethos, Burke shares her top ethical and natural buys below: 

The ultimate oil cleanser 

Chia + Moringa Algae Enzyme Cleansing Oil, £50, Mara at Cult Beauty. This feels like a luxe oil cleanser, but has the added brightening benefits of four fruit enzymes.