The corporate identity is very important for any company, because thanks to logos and other unique design solutions, users clearly distinguish one company from another. Any self-respecting brand is sensitive to its trademarks and strictly suppresses any violations of its intellectual property. Today the outcome of the litigation between Chanel and Huawei has become known.

The internationally renowned luxury apparel brand filed a complaint against Huawei in 2017 when the Chinese tech giant filed an application with the EU Intellectual Property Office (EUIPO) to register a trademark for computer equipment that features two vertically intertwined semicircles. The complaint said that the logo duplicates the Chanel trademark and may be misleading to customers.

In 2019, the EU trademark office dismissed the complaint, saying there was no similarity and the logo could not mislead buyers. The French fashion house decided to appeal the decision to a Luxembourg court, which dismissed the appeal this week.

“The discussed commodities have nothing in common. The logos should be compared in the declared and registered form without changing their slope “– said the tribunal of judges.

There was also a significant difference in the appearance of the trademarks: “In particular, the Chanel mark has more rounded curves, thicker lines and a horizontal orientation, while the Huawei mark has a vertical orientation. Therefore, the signs are different. “

Chanel intends to appeal the decision to the High European Court.