Pinterest is discussing the acquisition of the VSCO photo app. The New York Times writes about this with reference to two sources familiar with the situation. The amount of the deal has not yet been disclosed.

Sources asked not to be named because they “are not authorized to discuss this publicly.” VSCO spokeswoman Julie Inouye said the company is focused on expanding its business but declined to discuss the purchase rumors.

It is problematic to estimate the amount of the transaction, but according to the latest data, the value of VSCO is estimated at $ 550 million. In comparison, Pinterest has a market cap of around $ 49 billion.

Pinterest is a social network where users share various images with each other. In 2019, the company went public. Amid the pandemic, the popularity of the project has grown and the audience has reached 100 million people. In mid-February, rumors appeared on the Web about a possible purchase of Pinterest by Microsoft.