The Russian smartphone market in the first quarter of 2021 amounted to 153 billion rubles. It is reported that the average cost of a device purchased in January-March was 24 thousand rubles. This is 43% more than last year.
The sales of expensive smartphones have also grown at a price of more than 50 rubles. MTS analysts came to the conclusion that users are ready to pay extra for functionality and for the fact that the new smartphone will remain relevant for as long as possible. Help to buy expensive smartphones and the trade-in program, and interest-free installments for 000 months.
Curiously, in the first quarter of 2021, people began to buy fewer smartphones costing up to 10 rubles.