The company had to do this at the request of the Competition and Markets Authority (CMA). This department has long been trying to combat the fact that fake reviews are being sold on social networks. In 2018, the regulator asked eBay and Facebook to identify such sellers. The companies have pledged to fight scammers.

In 2020, Facebook removed 188 groups selling fake reviews. The company noted that fraudulent and misleading activities are prohibited on the social network. Facebook has introduced new automated tools to remove false content. Also, it is now harder to search for such groups on social networks.