We’re not talking a low key look, either: Kim’s make-up was applied with the usual eagle-eyed precision and sharp contouring, and was statement worthy in its own right (Mario really is an excellent make-up artist). It would have been the source of inspiration for many of her staggering 253 million followers.

And don’t even get me started on the hair. A 75 inch ponytail? You’d better believe it. Constructed by Appleton using hair extensions, the maxi-pony was an exaggerated version of Kim’s go-to slicked back ponytail. (Consider the slicked-back look the ‘Croydon face-lift’ hairstyle but for the class of 2021 – only now, Gen Z and in-the-know millennials call it ‘snatched’.) Of course, the Met Gala is a brilliant opportunity for fashion and social media influencers to cause a statement, but why all the effort for a face you can’t see?

Because in 2021 the getting ready is as important as the night out itself. Kardashian’s glam squad have huge social media followings in their own right, with their own respective fans hanging on every post to catch a glimpse into the backstage life of the most famous woman on Instagram. 

They can share details of product they’ve used, tips, tricks and techniques of mastering her go-to glam and giving the hardcore Kardashian fan base what they want. ‘We went for a 75″ floor length pony to complete the look. Simple, and clean, but high shine with a luxe finish. Simple can still make a statement,’ explained Appleton, in the hours that followed his post.