For many years, there was an unspoken rule according to which advertising inside the OS shell was found only in inexpensive smartphones, while expensive flagships were freed from annoying banners. In 2020, Apple and Samsung decided to break this rule by gradually introducing ads to iOS and One UI almost simultaneously, for which they were immediately criticized ( 1 , 2 ). Apparently, the experiment was considered successful, because this week Apple officially announced an increase in the number of slots for advertising banners in the App Store.

Almost immediately, complaints began to appear from users pointing to the almost malicious nature of the selected ads. For example, algorithms offer gambling when searching for “getting rid of addictions”, video chats for adults when searching for reading services, dating apps for the query “strengthen marriage”, and even poker is offered in the children’s section. True, this morning Apple hastily gave a comment to MacRumors, in which it announced the “suspension of advertising of gambling and some other categories” due to numerous complaints from developers and users. True, suspension does not mean refusal at all. Watching!

© Vladimir Kovalev. mobile phone

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