BBK disaster: OPPO and Vivo smartphone sales in China fell by 40%

August 04, 2022, 19:52

The Chinese analytical agency CINNO published a report on the state of the Chinese smartphone market in June 2022. Sales overall fell 16.9% year-over-year, the lowest since 2022, according to CINNO. However, in May the situation was even worse, but this is mainly due to the successful sale of 618 (June 18). However, it did not help everyone: BBK experienced a catastrophic drop in sales compared to 2021: OPPO sales fell by 40%, Vivo – by 35.7%.

Катастрофа в BBK: продажи смартфонов OPPO и Vivo в Китае упали на 40%

Similar figures are obtained when comparing longer periods of time: in the second quarter, sales fell by 41% for OPPO and 37.1% for Vivo (compared to the second quarter of 2021), and in the first half of the year – by 39.1% for OPPO and 33.2% for Vivo (compared to the first half of 2022). Xiaomi is also falling, but not so fast: by 20.6% in monthly statistics, 25.1% in quarterly and 23.9% in half-yearly. Apple’s sales remain solid, while Honor shows rapid growth on the low base effect. During the first half of the year, it grew by 118.3%, but one must understand that a year ago, only Honor V40 and Honor 50, released at the end of the half year, were in its assortment.

Катастрофа в BBK: продажи смартфонов OPPO и Vivo в Китае упали на 40%

Катастрофа в BBK: продажи смартфонов OPPO и Vivo в Китае упали на 40%

© Ilya Nerybov. mobile phone

According to CINNO

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