In 2008, the GSMA developed a new standard messaging protocol that should eventually replace SMS. In 2008, the GSMA developed a new standard communication protocol that will eventually replace SMS. RCS allows subscribers to communicate via a universal messaging service with the same features found in instant messengers . So far, the mobile operator offers only a new type of mailing as opposed to the usual SMS for business.

Among the main benefits of RCS messages are:

• significantly larger text size;
• the ability to exchange images, audio, video and other files;
• chatbots for instant communication with products and services;
• a carousel function to show multiple products in one post, as well as convenient buttons to go to the QR site;
• brand analytics with read receipts and acquisition statistics
  clients.

At the Google I/O conference in May , it was reported that more than 500 million monthly users use the RCS protocol in the Google Messages application alone. And, as you know, recently Google has been making significant efforts to promote RCS and tirelessly urges Apple to switch to this protocol to unify communication between iPhone and Android users.

Kyivstar reports that already now more than 5 million Android devices support RCS technology in their network and the number of compatible models is growing organically. RCS advanced messaging technology is currently available on all compatible models in the Messages app from Google.