The Tesla Cybertruck is approaching mass production. As this is the automaker’s first new model in three years, the company desperately needs it to gain momentum. But can the electric pickup live up to Elon Musk’s hype and 1.5 million pre-orders?
Elon Musk is promoting the Cybertruck not only as Tesla’s best car, but as possibly the best product ever. The CEO is known for his exaggerations, but his words deserve to be trusted when it comes to Tesla cars – each model set a new level in the automotive industry.
Although the launch of the car in 2019 was not without problems or criticism due to the unsuccessful demonstration of the shatterproof window and the extravagant design of the SUV, but it must be admitted that the hype generated interest in the model.
Musk announced that Tesla received more than 250,000 orders for the Cybertruck within a week of the car’s launch. Typically, a company gets a lot of orders right after a launch, and then the flow drops to nothing – but that’s not the case with the Cybertruck. Sources said that even during the pandemic, some Tesla stores received hundreds of Cybertruck orders per week, which helped them significantly increase sales. By 2021, the crowdsourced Cybertruck reservation tally has tallied 1 million orders. Now the result of 1.5 million reservations was obtained using the same method – the demand turned out to be unprecedented.
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Will the production Tesla Cybertruck live up to the expectations of millions of people?
You can think anything about Elon Musk or Tesla as a company, but none of the cars it has produced has been a disappointment. The current Model Y is well on its way to becoming the world’s best-selling car. If Tesla delivers the Cybertruck at the price and specifications announced in 2019, the car has every chance to beat the Model Y. However, its price could increase by 10-20% due to inflation over the past three years. But the Cybertruck has much more appeal, and the higher price shouldn’t deter too many from buying it.
Currently, Tesla only asks for a $100 refundable deposit. The company says it plans to start production in mid-2023.
Source: Electrek