Google compiled the traditional annual summaries of the year and published a ranking of the most popular queries in Ukraine, which fully shows search trends in 2022. By and large, this is what Ukrainians were most interested in this year. The list includes “Air Alarm Map”, “Arestovich”, “Zhyrinovsky”, “Gostomel”, “Swift”, “Land Lease”, “Blackout” and others.
In fact, Google has compiled several local rankings for Ukraine — in addition to the general top “Most Popular Queries” there are seven additional charts in separate categories: “Person”, “Gone Forever”, “Ukrainian Geography in Search”, “Purchase”, “Questions”: “What is it?”, “Film” and “Series”
Search trends in Google Ukraine
- So, the most popular query of 2022 is “Air Alert Map”. This is quite expected, given that such a terrorist country as Russia still exists. The second most popular request is also not surprising – “News of Ukraine”. In third place is “eDopomoga”. Also in the top ten were such requests as “Map of Ukraine” (no, this is not a mistake, this is how most Ukrainians made the request), “Bayractor” and the new season of the TV show “Bachelor”.
- A significant part of the most popular requests of the year are related to famous personalities. The greatest increase in the interest of Ukrainians among search queries in the “Person” category over the year was received by the former adviser to the Office of the President Oleksiy Arestovych, who was distinguished by several high-profile scandals and “expert” assessments, thanks to which a large number of memes arose. Ukrainians were also interested in the urban legend “Ghost of Kyiv”, the Commander-in-Chief of the Armed Forces of Ukraine Valery Zaluzhny, the former Prime Minister of Great Britain Boris Johnson and the head of Mykolaiv Regional State Administration Vitaly Kim.
- As for people who left forever in 2022, the most requests were about Volodymyr Zhirynovskyi, Ruslan Pysanka, Yuriy Shatunov and Queen Elizabeth II.
- In the “Movies” category in 2022, Ukrainians were most interested in Marvel’s blockbuster “Spider-Man: No Way Home”, and “House of the Dragon” – a high-profile prequel to the series “Game of Thrones” – became the leader among television series. The teen drama “Euphoria”, the Turkish TV series “Hear Me”, the new season also made it to the top Russian series Major, the sequel to the series Sharp Visors and Stranger Things, and last year’s leader – the South Korean survival drama The Squid Game. Interestingly, Amazon’s Lord of the Rings: The Rings of Power is not in the top.
- In the category “Ukrainian Geography in Search” this year, Gostomel, Bucha and Mariupol showed the greatest growth; the Ukrainians were also looking for Chornobayivka, Kherson and Zmiiny Island.
- A generator became the “Purchase of the Year” in Ukraine; in addition, Ukrainians were interested in where to buy salt, bulletproof vest, “Russian ship” stamp, as well as candles, Poverbank and Starlink.
- In 2022, Ukrainian users were also looking for an answer to the question of what swift, lend lease and state of emergency are. And they also tried to find out what the palyanitsa, byractor and blekayut are.
2022 through the eyes of Ukrainian users of the Google search engine
The complete list of requests of 2022, the popularity of which has grown the most in Ukraine over the year, looks as follows (in the “Most Popular Requests” category, requests are listed in the original language):
